November 20, 2024

BAV POP-UP SHop

A day of brand insights awaits you. Prepare to unlock the transformative potential of BAV – the world’s largest brand equity study exclusive to WPP – at our BAV pop-up shop at Sea Containers.

We’re pulling back the curtain on a suite of cutting-edge tools
and analyses designed to propel your brand to new heights. Join fellow WPP colleagues and invite your clients for a day of discovery.

We’ve packed each session with actionable insights and designed them to be easily digestible, so you can pop in, learn something new, and get back to your day. It’s the perfect opportunity to explore how BAV can make you smarter and loved by your clients and improve your new business success rate – now you can’t ask for more than that.

Immerse yourself

Visit our interactive BAV virtual world, talk with WPP BAV experts and get invaluable insights tailored to your specific needs.

Deepen your knowledge

Join dynamic 45-minute tutorials showcasing the diverse ways you can use BAV applications of BAV.

Network and collaborate

Connect with colleagues from across WPP companies and ignite new ideas in a vibrant, collaborative atmosphere.

Sessions – November 20

Think of this day as an insight buffet designed for your busy schedule. Drop in and out of our short, snappy tutorials whenever it suits you – on your lunch break, between meetings, even while you grab a coffee.

9:30 – 10:15

Understanding brand equity with BAV

Learn how the four pillars are combined to form two dimensions – Strength & Stature – to capture a snapshot a brand’s position in culture.

10:30 – 11:15

Identifying vulnerable brands likely to change agency

Drawing on BAV data to find vulnerable brands and predict the likelihood of them changing their marketing services partners.

11:30 – 12:15

BAV meets Audience Origin

For the first time we have joined up brand data with audience behavior data through the fusion of BAV and Audience Origin. Learn how it works and how to use it to your advantage.

13:30 – 14:15

Creating influential and loved brands

Decode the secrets of the world’s most impactful brands and learn how to replicate their success.

14:30 – 15:15

Finding strong partnerships

Learn how the BAV partnerships suite help you find and evaluate partnerships that drive growth for clients.

15:30 – 16:15

Archetypes – reflecting the human face of a brand

Archetypes are the characters that reflect the human face of a brand. It can be a springboard for creating high-impact communication that ‘feels right’.

16:30 – 17:15

Predicting future brand performance

The BAV predictive suite allows you to simulate how changes to the brand affect its brand equity. Learn how to use it to guide strategic discussions, fuelling engaging client discussions and workshops.