General

Welcome to BAV Manic Monday

September 6, 2021

This isn’t just another Manic Monday courtesy of the Bangles – this is a very special Monday.

The day BAV launches a host of new tools to help you and your clients get even more from BAV – so much activity we just had to call it Manic Monday.

Looking for the ideal brand partner? Go to BAV Matchmaker. Want to understand consumer behaviour patterns? Head to BAV’s new Brand Commitment Funnel.
Pillar pattern diagnosis? Leadership gap analyses? Country downloads? Brand love? BAV voice butler?

All there, ready for you to explore, learn from and help you build your clients’ business.

We launched BAV, WPP’s new brand analytics platform a few months ago and it’s already helping win new business the world over.

Join us and see what we can do for you.

David Roth
CEO The Store WPP, Chairman BAV

“HI JUDY”
BAV’S VOICE
BUTLER

A practical showcase of voice-activated future as explained in BAV whitepaper- “Do you hear what I hear?” one of the largest known implementations of voice – especially in an enterprise, operational setting.

Try VOice in The Fount

THE BRAND
COMMITMENT
FUNNEL

BAV reinvents the classic Brand Funnel. This new unique BAV measure assesses consumers’ behavioural and emotional relationships with their brands.

Create a Funnel ›

DISCOVER THE
“COST OF ENTRY”
TO A CATEGORY

See what it takes for a brand to succeed in a category and how to stand out from the crowd.

Discover Cost of Entry

BAV
MATCHMAKER

Find the right strategic partners to complement your brand.. from the natural to the surprising.

Find Your Match

Coming September 27

SEE SIMILAR BRAND CHARACTERISTICS
TO YOUR BRAND

See how your brand’s characteristics map against other similar or benchmark brands of your choice.

Coming September 27

PILLAR PATTERN DIAGNOSIS

See where your brand maps in the BAV Pillar Pattern.

Automated relevant analysis based on data results.

Create Pillar Analysis

BRAND COLLECTION
& COMPARISON BENCHMARKS

Save time by creating your own collections of brands and automate comparisons and benchmarking.

Create Collections

Coming September 27

BRAND
COMPARISON
INDEX

Compare your brand to the category. Simple.

LEADERSHIP
GAP ANALYSIS

Compare your brand and competitors across any dimension with the top twenty leaders. See where your brand sits.

Create Analysis

COUNTRY
DOWNLOADS

Now you can download country data as well as brand data.

Download Data

Coming September 27

LOVE+ DISCOVER WHICH WAY YOUR BRAND IS LOVED

Brands are loved in 4 discreet ways. BAV’s Love+ measure ranks each kind of love your brand enjoys.

RETAIL LOVE+
ACROSS THE WORLD

Launching phase 2 of Retail Love+ at the World Retail Congress. Covering Love for leading retailers in 10 countries.

Read MOre

“HOW DO I DO THAT IN BAV?”

Join our weekly webinars that will help WPP colleagues understand the myriad of ways BAV can help them and their clients.

Watch the Webinars

BRAIN SPARKS

A series of weekly nuggets from BAV to stimulate, challenge and inform.

WHAT DOES
THAT MEAN?

Hover over key words for contextual help. Or for even more detailed explanations go to the new BAV glossary.

To the Glossary

MORE GRANULAR AUDIENCES

We’ve extended our on-demand available audience selection from 9 options to 27.

Coming September 27

SEE WHICH BRANDS WILL BE STUDIED

Quick and easy way to find out which brands will be covered in BAV’s upcoming studies.

See Studies

BEST COUNTRIES ADDITIONAL DATA

We’ve added even more useful data for each country including ”The origin Index” and “Advocacy”.

Get Data

BAV GOES MULTILINGUAL

Recognising that 75% of our WPP company colleagues don’t live in a country where English is the spoken language. BAV is now available in Chinese, French, Spanish, German and Italian.

Update Your Profile

ASIA CENTER OF EXCELLENCE

Open for business under the leadership of Hari Ramanathan, Asia now joins our list of BAV centers of excellence in North America, Latin America, EMEA and Australia & New Zealand.

Contact

Coming September 27

IMPROVED
QUERY API

Enables more flexible querying of BAV data through the API than just by brand or study.

API integration projects are currently underway at GroupM, Mindshare, WT, Landor FITCH, and Essence.

API Documentation

BAV CRM

Our smart CRM identifies brands/categories you have shown interest in and proactively sends you relevant insights & data.

VIRTUAL EXPERIENCE WEBCAST

Don’t miss this series of webcasts taking place inside the BAV Best Countries virtual experience.

Coming soon..

Download

BAV SONIC BRANDING

BAV now has it’s own sonic branding identity.

Download to hear a few examples.

CLUSTER OF SMALL CHANGES THAT MAKE A DIFFERENCE

Sometimes it’s the smallest things that make the biggest difference…

We have made 50 small changes to improve user experience.

Coming OCTOBER

BAV BRAND TRADER – THE GAME OF BEARS, BULLS AND BAV DATA

Play the virtual stock market with BAV metric driven gamification.

Experience how strong brands deliver superior shareholder value.

No prizes but plenty of bragging rights for best stock picker.

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