In this piece, David Roth, chairman of BAV Group, examines why brands have a crucial role to play in our voice-activated digital future, fueled by conversational AI.
The report includes new analysis from BAV that looks at the status of voice-enabled brands and voice assistants. World Retail Congress (WRC) is a key partner in the launch of this report, which includes a foreword by the organization’s chairman.
October 30, 2024
Join David Roth and Divya Munjal as we look back at last year’s conversation where we uncovered the essence...
November 4, 2024
On November 20th we’ll be bringing you a unique opportunity to understand, use and benefit from the transformative power of...
Welcome to BAV, the longest-running and largest consumer study of brands and brand equity in the world.
It has been part of the WPP family since 2000, and has grown to contain 14 billion data points covering 50 countries and some 57,000 brands, both big and small.
BAV replaces BrandZ as the WPP brand analytics tool, and is freely available to all WPP companies and colleagues across the world, helping us to power our creativity with the industry’s best data and insights.
It has impressive academic credentials, having been developed with partners at Columbia Business School, MIT, Dartmouth and the University of Washington, and it now works with leading institutions including London Business School, Wharton Business School and the University of California.
Over the coming months you will see many new developments and additional services from BAV – all focused on helping you grow your business, develop client relationships, and support new data-driven strategies.