New ways of accessing BAV data

API Integration Tools

Through our new state of the art API, it’s a few easy steps to pull BAV data automatically, programatically and instantly into your own data tools. You will find full technical documentation and authorisation key generation on the API tab so you can get going immediately.

Raw Data Access

Our number one request has been “how can I get access to the BAV data so I can do my own data analysis?”. So here it is. You select what data you want and in one click export it to your desktop as an Excel file. You don’t get quicker and simpler than that. Enjoy.

Favourites

You know what its like, there are a few brands that become your favourites – some forever, some for a period of time. They might be the brands of your clients and competitors, they might be brands with a new business pitch focus. Whatever they are and for however long they remain your favourites, we have made it really easy for you to create a fluid list so you can effortlessly select them for fast analysis.

Subscriptions

It’s annoying isn’t it. You only find too late that a brand you are interested in has new BAV data available. We have splatted that feeling forever. Just subscribe to the brands you are interested in and we will do the rest..like letting you know immediately when new data is available.

Compare Brands

A brand viewed in isolation is interesting, a brand analysed in comparison to its competitors is priceless. We have made comparisons a breeze. Be it a direct competitor, a reference brand for a totally different category or a brand in another country. But wait…it’s not just brands you can compare, you can do it with cultural icons as well. All to help you tell you the brand’s story. The only comparison limit is your imagination – so no limit at all then.

Different Target Audiences

“All adults” is important but having other audiences to directly compare the brand against is vital. So we have added 8 different target audiences that you can compare and analyse to see how they view the brand. But this is just the beginning. We will be adding more sub-audiences over the next few weeks so do come back and check. Of course, if you subscribe, we will let you know.

Brand Insights Report

Our Brand Insights report give you the story of a brand in a beautifully designed powerpoint format. Ideal if you want a quick snapshot. To make it even more useful it has now been extended to include 10 comparison brands.

Studies Timeline

Find out when specific BAV country fieldwork was done, learn about sample sizes and other technical information you might need. Here you can also find out what studies are planned and when the fieldwork will take place and most importantly, when they will be available for you to visualise and download. You can also subscribe to this for a country, that way we will let you know when new data is available.

Turbo Pitch

When time is short and the needs are great, turn to the new Turbo Pitch. Designed to quickly deliver you the key brand data and storyline you will need to turbo-charge your pitch “discovery” process. Just select your brand and it’s one click to get what you need. This is just phase one, more will be added to in the coming weeks.

Best Countries Study – Just Released

The BAV Best Countries study has been running for the past 5 years. It is now available to everyone within BAV@WPP – all years and all countries. The 2021 study has just been released and is also now available for downloading. But you really need to get the Best Countries Virtual Experience. Download the app.

Logos

Need a brand logo to use in a presentation? You can download it from here. Available in many formats (EPS, SVG, PNG, JPG).

New Country Data Available

Almost every month new BAV survey data, the latest and greatest, gets completed then checked and then uploaded – many thanks to Michele Jee and her fabulous team – Now we have the latest data from USA Q1 2021, Belgium, Netherlands, Austria and Mexico.

DATA Visualisation

A Picture’s Worth A Thousand Words

Never more true than with data. We have created a suite of key BAV data and visualised them for you, so you can better and faster see the story that lies within them. Switch instantly between different visualisations.

Data Visualisation

Pillars

See the BAV brand Pillars and the all important relative relationships between each Pillar.

DATA Visualisation

Brand Imagery

See all the brand images and their scores. Easily see where the strengths and weaknesses are found.

DATA Visualisation

Brand Usage

See how brand usage is made up.

DATA Visualisation

Powergrid

See a full visualisation of the powergrid and see how the brand and its competitors are moving over time.

DATA Visualisation

Recommendation

See how well the brand is performing on this key metric.

DATA Visualisation

Personality

Every brand has its own profile of its personality. Visually see the profile of your chosen brand and how it compares with its competitors or other brands in culture.

DATA Visualisation

Consideration & Preference

See instantly how the brand stacks up on those key measures of Consideration and Preference.