October 10, 2023
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August 14, 2023
Our driving strategy at BAV@WPP is to make BAV more useful to more WPP colleagues, on more occasions. This...
July 14, 2023
Global analysis on Amazon Prime Day 2023, and implications for the holiday shopping season and beyond. Launched in the...
February 21, 2024
Archetypes are the characters that reflect the human face of a brand. They’re a way of neatly and vividly...
October 25, 2023
Global analysis of results of the world’s biggest shopping events, from 11.11 (Singles Day) to Black Friday and beyond....
Welcome to BAV, the longest-running and largest consumer study of brands and brand equity in the world.
It has been part of the WPP family since 2000, and has grown to contain 14 billion data points covering 50 countries and some 57,000 brands, both big and small.
BAV replaces BrandZ as the WPP brand analytics tool, and is freely available to all WPP companies and colleagues across the world, helping us to power our creativity with the industry’s best data and insights.
It has impressive academic credentials, having been developed with partners at Columbia Business School, MIT, Dartmouth and the University of Washington, and it now works with leading institutions including London Business School, Wharton Business School and the University of California.
Over the coming months you will see many new developments and additional services from BAV – all focused on helping you grow your business, develop client relationships, and support new data-driven strategies.
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