Join us to travel the world

The WPP BAV Best Countries study measures perceptions of countries across the world. Tracking the impressions & opinions of consumers, business leaders and opinion formers.

With all the transformative changes that took place globally in 2020, this year’s Best Countries study has profound implications for countries, brands and policy makers.

To celebrate the launch we are adding an extra special ingredient – Follow the Sun – a virtual journey round the world, stopping off at 24 countries in 24 hours. On the hour, every hour. Starting in New Zealand and ending 24 hours later in the USA.

Each 60 min session, hosted by a WPP Company, will explore the global insights and local experts will provide analysis and insights highlighting the country’s strengths and forecasting opportunities.

For an added and fun taste of each country a top chef has created individual and mouth-watering salad recipes created from produce local to each country. And to help you raise a glass to a country’s achievements just mix the heady cocktail from the accompanying recipe and drink up.

Please share with your colleagues and clients. Whether trying to access a new market or react to changing cultural norms, seeing how countries are approaching destination marketing after a year of stalled events, Follow the Sun will provide invaluable insights from across WPP companies around the world.

See all the sessions and book your place ›