The next retail revolution spins on a central point: stores will be powerful tools for communication.
We call it “The Store as a Medium”.
With The Store as a Medium, physical retail will be playing a unique role in people’s lives – making shopping more personal, more desirable and informative.
….and most importantly, profitable for retailers and brands.
Click on the link below and discover how brands such as Mac have benefitted exponentially from this new retail opportunity.
July 14, 2023
Global analysis on Amazon Prime Day 2023, and implications for the holiday shopping season and beyond. Launched in the...
August 3, 2023
The worldwide BrandAsset Valuator community is saddened to hear of the death of Edward M. Lebar. Those of us...
November 1, 2023
The BAV Graphic Novel series creates data-driven, compelling brand stories that are mined directly from our vast BAV data bank...
October 25, 2023
Global analysis of results of the world’s biggest shopping events, from 11.11 (Singles Day) to Black Friday and beyond....
Welcome to BAV, the longest-running and largest consumer study of brands and brand equity in the world.
It has been part of the WPP family since 2000, and has grown to contain 14 billion data points covering 50 countries and some 57,000 brands, both big and small.
BAV replaces BrandZ as the WPP brand analytics tool, and is freely available to all WPP companies and colleagues across the world, helping us to power our creativity with the industry’s best data and insights.
It has impressive academic credentials, having been developed with partners at Columbia Business School, MIT, Dartmouth and the University of Washington, and it now works with leading institutions including London Business School, Wharton Business School and the University of California.
Over the coming months you will see many new developments and additional services from BAV – all focused on helping you grow your business, develop client relationships, and support new data-driven strategies.