Beware of love at first sight and study the pre-nup.
Brands are like us. They have their own personalities, attributes and images. And, like us, what might look like a great partnership on paper just doesn’t click. And what seems like an unlikely pairing results in sparks flying, ignition and commercial take-off.
Key to success is all about ‘brand fit’ and there many levels of analysis to asses before arriving at the optimum choice of a brand pairing.
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The History of Retail in 100 Objects Experience
Visit the 100 objects on display – from the Abacus to Alexa. Drop into the World Retail Congress Hall of Fame, the Intel Innovation room and listen to in-depth interviews with industry leading Hall of Famers.
Download and enjoy our extraordinary virtual experience app onto your smartphone (iOS and Android), Mac or PC.
BAV IS THE LARGEST, MOST COMPREHENSIVE BRAND ANALYTICS PLATFORM IN THE WORLD
1993
The first BAV study
52
Markets around the globe
16,000,000,000
Data points
63,000
Brands studied globally
2,500,000
People interviewed worldwide
1,000+
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