The Alibaba 11:11 global Shopping Festival is far and away the biggest sales event in the world and there is so much we can learn and implement in other markets across the globe.
For the duration of the 2021 festival from 1 November to 11 November, we will be broadcasting live from the WPP BAV Alibaba Command Center Studios.
Be sure to join us for thought-provoking, informative and fun sessions.
Welcome to BAV, the longest-running and largest consumer study of brands and brand equity in the world.
It has been part of the WPP family since 2000, and has grown to contain 14 billion data points covering 50 countries and some 57,000 brands, both big and small.
BAV replaces BrandZ as the WPP brand analytics tool, and is freely available to all WPP companies and colleagues across the world, helping us to power our creativity with the industry’s best data and insights.
It has impressive academic credentials, having been developed with partners at Columbia Business School, MIT, Dartmouth and the University of Washington, and it now works with leading institutions including London Business School, Wharton Business School and the University of California.
Over the coming months you will see many new developments and additional services from BAV – all focused on helping you grow your business, develop client relationships, and support new data-driven strategies.